Associate Manager (SEO)
Publicis Groupe Africa
CasablancaIl y a 2 mois
CDI
Hybride
Publicité & communication
Associate Manager (SEO)
Publicis Groupe AfricaDescription du poste
Associate Manager (SEO)
Company Description
PGD is a center of expertise catering to international markets on a full spectrum of digital, data and tech services. Also, an interconnected network, with a diversity of talent- a never sleeps machine of creation that continuously grows and mutates, to become a more efficient and a collaborative system, that delivers outstanding work.
Overview
Client Service
- Support of day-to-day client relationships, contributing and leading regional and local client communication with the support of the wider specialist teams.
- Be the support liaison between the SEO team in London and local SEO resources.
- Ensure that all local markets in your region have a clear SEO strategy and roadmap, according to their tier plan and budget.
- Feed into new SEO proposals and statements of work as requested by local or regional client entities.
Planning
- Ensuring delivery of SEO strategy end-to-end for your client region, using the agreed service catalog.
- Managing SEO to be delivered by Publicis SEO teams within your region, working alongside Publicis SEO markets in a collaborative fashion.
- Support the SEO Director with invoicing, billing, and other commercial operations.
- Support the development of client targets and ensure the SEO team achieves those targets via KPIs set out at the campaign planning stage.
- Monitoring and workload management of SEO specialists within the team using project management platforms like Monday.com or Workfront.
Strategy
- Support the development of the optimal regional SEO strategy and local activation for clients based on their budgets, target audience, and KPIs.
- Feed in local and regional nuances and legal restrictions back to the global SEO team to ensure feasibility of the activation plan.
- Feed into insights that formulate a strategy from analysis and audits using a combination of resources including but not limited to SEO.
- Ensure integration between the global and regional hub to form an efficient network of SEO operations for clients.
Reporting
- Feed into quarterly/monthly reporting for your region, if required.
- Provide ad hoc insights and data pull based on client’s budgets and requests.
Essential Skills
- Confident, comfortable, and professional when communicating with clients and third-parties.
- Good understanding of how to measure the impact of SEO based strategies through analytics platforms and other external metrics.
- Good understanding of how to identify organic search opportunity.
- Good understanding of how to use Search Trends, Demographic and User-behaviour data to reinforce an owned-first strategy.
- Ability to establish clear internal briefing and manage projects; lay out work in a well-planned and organised manner; maintains two-way dialogue with others on work and results; is a clear and frequent communicator.
Highly Desirable Skills
- Experience in project management for high-profile clients and restricted industries: tobacco, gambling, alcohol.
- Proven demonstrable experience of executing SEO multi-market strategies co-ordinating with local and central teams.
- Hands-on experience of using Google Analytics, Adobe Analytics, SEMRUsh, BrightEdge, Data Studio, Deepcrawl, and other relevant SEO platforms.
Additional Information
- Opportunities to grow with Publicis Groupe that believes in the Power of One. We will help you partner with our clients across the globe in various industries.
- Diverse team & progressive work environment.
- A place where learning never stops. We ensure you get trained on multiple platforms and domains, enabling you to have cross-functional experience within the organization.
- Empowering your ambitions through our dedicated Total Rewards Program, competitive pay, and benefits package.